PAASE named the first EMEA based Klaviyo Elite Master Partner

PAASE were the first UK agency to achieve Platinum Master status and in another first, we are now the only Elite Master partner head-quartered in EMEA. ...
Klaviyo Master Elite Partner

Klaviyo Master Elite Agency, UK  

We are delighted to be selected as the first Klaviyo Elite Master partner in EMEA.


PAASE were the first UK agency to achieve Platinum Master status and in another first, we are now the only Elite Master partner head-quartered in EMEA. Having grown as an agency with Klaviyo, we wear this badge with pride. But what does it mean?


New to the Klaviyo Partner Programme this year, the Elite Master tier was created for partners who unequivocally embody what it means to be a Klaviyo partner. This is a global programme, comprising the leading agencies and service providers that work closely with Klaviyo to get best-in-class results for their clients using the Klaviyo platform.


In order to be recognised as an Elite Master, a partner must retain a superior client base, demonstrate product expertise, and act as an early adopter of new product releases. Elite is the highest tier of the Klaviyo partner programme, and this status means that PAASE Digital is now ranked in the top 0.2% of Klaviyo agencies worldwide. With Phill Manson, Managing Director at PAASE, being on the Klaviyo Partner Advisory Council, this really shows how well the team works together for all their customers and partners.


PAASE has been using Klaviyo since November 2019, and working together has allowed both businesses to reach out to new clients and work alongside each other to combine efforts. When it makes sense for a brand to leverage Klaviyo, we always recommend that they migrate onto the platform and the results have been outstanding. We’re incredibly proud of what PAASE and Klaviyo have achieved together and look forward to many years of maximising its performance for our brands.


This new Elite Master Partner status continues to strengthen existing relationships with Klaviyo, and will provide clients a higher level of service through the platform. As an Elite Master Partner, we have priority access to product releases, online training programs, and communication opportunities with Klaviyo leadership, which is an amazing benefit for both our clients and our internal email marketing team. With increased product support and early awareness of the latest updates, we can ensure our clients are at the forefront of the most up-to-date platform features.


Phill Manson, Managing Director at PAASE comments, “Just under three years ago, we’d never even heard of Klaviyo, so it’s exceptional to have become their first EMEA based Elite Master Partner. 

Our journey together has been fast paced and we’re looking forward to what the next three years will bring. We’re over the moon to have joined a small group of like minded businesses worldwide who are able to leverage Klaviyo to its maximum and drive real value for our mutual clients. 


There are not many businesses of our size that can actively influence how an organisation the size of Klaviyo develops its product but we’ve been able to do exactly that via the Global Partner Advisory Council and working directly with Product Teams on various beta releases.


A big thanks has to go to Phil Greenwood, James White, Priya Nayyar Patel and the rest of the London based team who have been with us on this journey.”

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Phil Greenwood, Klaviyo’s Team Lead responds, “The best partnerships are built on trust, confidence and collaboration. Meeting with Phill back in 2019, it was clear we had an exciting opportunity in front of us to build a special type of partnership. As Klaviyo has evolved, working with the team at PAASE has created incredible opportunities for us to learn from our customers and partners in meaningful ways. This type of learning is core to Klaviyo’s culture and it’s a testament to the exciting work ahead.


It’s been incredibly rewarding personally to work with the PAASE team over the last three years and be with them on their journey from Silver Partner to being the first UK based Platinum Master Partner and on to being the first EMEA Elite Master Partner. It’s been fantastic to see a dedicated Klaviyo agency flourish during this time and we’re looking forward to continuing to develop our relationship in the future. We’re very excited to see what the future holds for PAASE and Klaviyo together!”


Priya Nayyar Patel, Partner Success Manager at Klaviyo also comments, “It’s been an absolute pleasure working with the entire PAASE team over the last year. When we first met, the goal we set out together in 2021 was for PAASE to become the first Elite Klaviyo Partner in EMEA, and here we are today! I couldn’t be more proud of their achievements, which is a true testament to all their hard work and dedication. 


PAASE are a trusted Klaviyo Partner, and are truly ‘Customer First’ in everything they do to support Klaviyo clients. We are looking forward to further collaborations with the PAASE team, and continuing to build on what is already a great relationship.”

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