PAASE
Our news updates and articles on latest strategies, insights
and tools for email marketers
Planning a customer journey effectively: Tailoring the experience for each individual customer at each stage of
How a lack of email marketing optimisation can cost you thousands in lost revenue
Testing is a key part of every successful email marketing strategy, but if you don’t set
In the ever-evolving realm of digital marketing, understanding customer behaviour and engagement is paramount. The ability
Re-imagining customer data management A CDP (Customer Data Platform) is a system that collects, unifies, and
Podcast: Retention Strategies for increasing share of wallet in E-Commerce Recently, our founder, Phill Manson, joined
Are you leveraging Klaviyo SMS marketing in your customer communication strategy? Klaviyo SMS marketing, or Short
Improving customer retention in eCommerce by data enrichment: Data enrichment is key for improving customer retention because
Maximising synergy: How email and SEO strategies can boost your online presence. It’s crucial for businesses
Podcast: Email Marketing and retention using Klaviyo Recently, our founder, Phill Manson, joined the ‘Shopify Across
