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‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.

But why does humour work and what should you be aware of?

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PAASE golf event 2022
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PAASE: Charity fundraising at our golf event

Thursday 21st July, PAASE hosted their first ever corporate event – golf! Teaming up with Reviews.IO, the much-celebrated reviews platform, the immensely popular day took place locally to PAASE at Three Locks Golf Course.

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Klaviyo Scorecard
Mapp Scroecard
Bloomreach Scorecard
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