We are retention marketing specialists focusing on driving revenue for Direct to Consumer brands, through customer journey optimisation
How PAASE can help drive more ROI from retention marketing
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– Data driven strategy
– Segmentation
– Customer journey mapping
– Platform migrations and tech stack integrations
– Marketing automation setup and optimisation
– Channel forecasting and ROI
Our discovery audit process allows you to benchmark existing retention performance and identify opportunities for enhancements to your customer lifecycle journey through data and understanding – to reach the right customer at the right time with targeted and personalised messages.
Configuration and implementation of SMS and email marketing automation flows, from welcome and basket abandonment through to bespoke API driven post-purchase emails. We will help you to prioritise your CRM and where to start to maximise ROI from your email channel.
Once a marketing automation programme is live, we benchmark against industry best practice, monitor performance and provide insight to recommend future improvements. We can also manage all your email marketing campaigns to take the pressure off your team.
Once the initial ‘heavy-lifting’ of establishing your email marketing automations and strategy is in place, we continue to work alongside your team to continuously optimise and improve your email performance and customer journey.
Our packages
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Our team will conduct a detailed audit of your current retention activity and then provide you with a full scope of project works to get you up and running (and seeing a return on your investment) as quickly as possible. The size and scale of this initial project is dependent on your requirements.
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Choose from our ongoing retainer packages to ensure the continuous optimisation and improvement of your email and SMS marketing.Â
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Can’t see exactly what you’re looking for? If so our team can work with you to create a tailored package specifically for your needs.
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Fully managed campaign building and deployment can be added on to any of our packages for an additional fee.
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Contact us to discuss next steps.
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