PAASE

Blog
Industry Trends.

Our news updates and articles on latest strategies, insights

and tools for email marketers

Customer first marketing
Data

Customer first marketing

If your email or SMS channel is not performing, the first port of call should not be a technology or platform change. It should be a review of your customer journey and data.

Find out more
Klaviyo Shopify integration
Data

Why Klaviyo is the best email tool for Shopify

Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?

Find out more
Tickle their inbox
Email Marketing Insight

Tickle their inbox

‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.

But why does humour work and what should you be aware of?

Find out more
Klaviyo Scorecard
Mapp Scroecard
Bloomreach Scorecard
Previous slide
Next slide