Klaviyo Rebranding:

Klaviyo is playing the new landscape. After seven years, Klaviyo are rebranding....
Klaviyo logo


Klaviyo is playing the new landscape. After seven years, Klaviyo are rebranding to create a culture of philosophy and change. With exponential growth, funding, and product innovation, it’s no wonder Klaviyo are on a mission to take the platform to the next level.

Klaviyo homepage

The rebranding includes a new visual design including the logo, iconography, type, imagery and colour palette. The new branding is a testament to the identity and values of Klaviyo. The pursuit to provide the best tools and playbooks for any creator, to have more control and ownership, is represented in this branding. The symbolism of a flag represents a sense of speed, fast pace, and a journey to greatness. The principles of this are outlined in data ownership, community building, guidance and success!

“Flags are the perfect symbol for Klaviyo — a company empowering and celebrating creators to own their data, to own their future, to see their purpose accelerated.” Andrew Bialecki, co-founder and CEO of Klaviyo.

The colours are rooted in neutrals with hints of bright colour. Klaviyo stated the imagery represents a warming style with a focus on the confidence and strength of Klaviyo’s customers. You can find all the different occasions they use their new branding on their website.


PAASE PAASE are experts in maximising Klaviyo performance for fast-growing D2C brands. Their expertise lies in CRM strategy and planning, marketing automation and fully managed services, and can provide a business with all levels of support needed to drive revenue from your email channel. As one of their fastest-growing partners (and their first Elite Partner in the EMEA) we can balance not only our platform knowledge but a collective of data-led marketing experience. Interested in finding out more? Email in at If you would like to check out Klaviyo and even set up your account then follow this link; Signup – Klaviyo
Klaviyo Scorecard
Mapp Scroecard
Bloomreach Scorecard
Previous slide
Next slide