PAASE X Digioh – Unlock the power of zero-party data
In a world increasingly driven by data privacy and customer consent, zero-party data has emerged as the most valuable and ethically sound asset for marketers. Unlike third-party or even first-party data, zero-party data is intentionally and proactively shared by customers — giving brands the clearest insight into individual preferences, motivations, and desires.
At PAASE, we’ve harnessed the power of zero-party data to revolutionise how brands design exceptional, privacy-first customer experiences. Here’s how we do it — and why you should, too.
What Is Zero-Party Data and Why Does It Matter?
Zero-party data includes information a customer willingly shares — through quizzes, surveys, preference centres, or conversational interactions. This might include:
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Product preferences
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Purchase intentions
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Personal values
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Feedback and opinions
Unlike inferred data (from tracking behaviour) or observed data (from purchases), zero-party data is explicit. It’s a direct line to what your customers really want.
In the age of privacy regulations (GDPR, CCPA) and the impending death of third-party cookies, this transparent and consensual approach to data collection is not just beneficial — it’s essential.
PAASE’s Approach: From Data Collection to Experience Design
We believe zero-party data isn’t just an input — it’s a foundation for relationships. When a customer engages with a brand via a quiz or a survey, they’re not just providing data — they’re offering trust.
Here’s how we help brands respond with value:
1. Strategic Experience Design
We create data touchpoints that feel less like forms and more like part of the customer journey:
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Product Discovery Quizzes that empower choice
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Intent-Driven Pop-Ups that replace guesswork with insight
Every interaction is strategically planned to build confidence, reduce friction, and enhance personalisation.
2. AI + Zero-Party Data = Personalisation at Scale
By combining customer-declared data with smart automation, we:
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Create segmented and highly tailored journeys
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Enable 1:1 personalisation across email, SMS, and web
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Build campaigns rooted in trust and transparency
Real Results from Real Brands
Brands we partner with see:
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Increased engagement through value-first email flows
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Higher conversions from product recommendation journeys
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Better retention due to deeply personalised messaging
We integrate tools like Digioh to make data capture seamless and synchronised with platforms like Klaviyo and Shopify — ensuring zero-party data flows freely and compliantly across your ecosystem.
Ready to Start?
Zero-party data isn’t just a buzzword. It’s a movement toward better marketing, where customers are co-creators of their experience.
It’s time to unlock the power of zero-party data.
Want to see how? Download the playbook
