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Understanding customers
Email Marketing Insight

Click bots and dedicated click tracking

Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.

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Customer first marketing
Data

Customer first marketing

If your email or SMS channel is not performing, the first port of call should not be a technology or platform change. It should be a review of your customer journey and data.

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Klaviyo Shopify integration
Data

Why Klaviyo is the best email tool for Shopify

Klaviyo was specifically built for ecommerce brands, providing a seamless integration which, in our experience, provides a simple and cost-effective way of driving sales through email and SMS marketing, retaining customers and growing lifetime value. So, what’s so great about Klaviyo?

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Tickle their inbox
Email Marketing Insight

Tickle their inbox

‘The Happiness Report’ 2022 found that 90% of people are more likely to remember ads that are funny and 72% would choose a brand they found humorous over their competitors.

But why does humour work and what should you be aware of?

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Spring clean your email marketing
Email Marketing Insight

Spring clean your email marketing

When the days grow longer and spring starts poking its sunny little head around the corner, thoughts often turn to decluttering and spring cleaning. But it’s not just our homes and gardens that need a refresh – now is the perfect time to review and revitalise your email marketing strategy to improve deliverability, engagement and drive more ROI.

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