Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.
A supplier will pitch you x number of campaigns a month and y number of flow activations per month. A partner will work with you to build a vision of your brands specific customer journey then help you bring it to life.
Watch our video guide on how to configure Klaviyo settings to PAASE best practice.
If your email or SMS channel is not performing, the first port of call should not be a technology or platform change. It should be a review of your customer journey and data.
There I said it, but why do I say it? Well for multiple reasons…. Klaviyo has made email an essential commodity but most agencies (or freelancers) focus on activation and not on the customer journey.
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