670% database growth for

Using Klaviyo to
increase revenue.


MuscleSquad launched back in 2017 and was designed to help customers to learn more about the awesome and transformative power of the right training programmes and the power of exercise. 


What started as a hobby has now turned into a successful, growing business venture, providing fitness and gym equipment online.

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The PAASE team ensured the foundations were set and general housekeeping was in order; automated emails, flows, auto delivery updates and delay notifications. Once the fundamentals were complete, one of the next objectives for MuscleSquad was to grow their customer database.

“We see PAASE as a valued extension to our team and they have been a huge part of the growth and success of MuscleSquad over the past year. They haven’t just helped us fix a problem, but are embarking on this journey with us.” Stephanie Underwood, Marketing Manager. 


PAASE were able to implement a range of difference processed to boost database growth and optimise the new automations. With equipment being hard to get hold of during the pandemic, a pop up notification on the home page for users to subscribe to updates, also worked extremely well for data capture. MuscleSquad was able to gain email addresses, whilst customers were then notified of stock availability and updates.


Consumers who had never purchased from MuscleSquad before were readily signing up to these notifications, so MuscleSquad were gaining new and organic data regularly through this approach.


Previously, MuscleSquad was manually updating customers on a one to tone basis with stock updates. Due to these new processes, they not only grew their database, but customer queries consequently reduced as well.


Automations include optimised flows for key transactional funnels – browser, add to cart and basket abandonment alongside bespoke post purchase flows that are product specific.

MuscleSquad results

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