100k+ database growth for

Using Klaviyo with


Curlsmith is the first gourmet haircare brand specifically created for curls. Inspired by
generations of home-made hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples, and rare organic
ingredients to make premium products that really work. Why – because curls are as unique
as you are!

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Curlsmith approached PAASE to help enhance their email marketing – specifically their campaigns and flows. Whilst the database was growing, Curlsmith had a standardised set-up from database capture tools to pop ups. Albeit, the current process didn’t provide enough information around consumers, therefore there were a lot of missed opportunities. The need to automate the current CRM journey was essential.

“PAASE have strong direct relationships with Octane & Klaviyo which not only makes integration between the platforms dead easy, but also allows us to jump on new advances and quickly roll out changes and improvements to our customer contact strategy.” – Ecommerce Director, Curlsmith 


After PAASE had completed the configuration and implementation of bespoke automation flows and segments, prioritising new flows based on acquisition retargeting and retention, then came Octane AI.


Implement an Octane AI quiz to gather zero-party data about particular hair care needs.


Create a personalised shopping experience to engage consumers.


Consumers receive personalised product recommendations and articles/information that best suits their needs and preferences.


integrate quiz in pop up and home page.


Segment email list based on quiz results.


Create dynamic content-based automation based on results.

Curlsmith Octane results

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