Migrating from Campaign Monitor to Klaviyo.
Overview
Wattbike was born more than 20 years ago with one goal – to create the ultimate indoor training bike. In pursuit of this goal, they have created impressive, reliable indoor bikes that offer unparalleled measurements in performance, power and pedalling technique feedback, giving Wattbikers instant insight to get the most out of their workouts.
Expertly crafted and designed in the UK, Wattbikes are tough enough to withstand elite athletes in training, while beautiful enough to sit in the homes of everyday athletes too.
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Challenge
Campaign Monitor was delivering results for Wattbike but the limitations within the platform meant that its capabilities did not match the business requirements, hence the need for a new platform and migration project.
Their email marketing team turned to PAASE and Klaviyo to kick start the project of migrating to a more suitable platform that would work seamlessly with their website.
“Email marketing has been one of our top-performing channels for us since we upgraded to Klaviyo. The expertise and support PAASE has given us in creating new automated flows, optimising our campaigns, and segmenting our data to make sure our email marketing is effective has been excellent.” – Jess Dagliesh, Content Marketing Manager
What the team were looking for
Wattbike started its partnership with PAASE with a few goals to achieve; platform migration, core set up, automation and expansion. The swift migration from Campaign Monitor to Klaviyo meant that PAASE could build Wattbike’s customer journey to maximise their email marketing growth. Owned marketing is a key part of Wattbike’s growth strategy and with Klaviyo, PAASE has been able to deliver that.
PAASE built the core functionalities with a focus on developing more of the welcome journey to educate and onboard new prospects into the brand. PAASE continued to work cohesively with Wattbike, constructing additional marketing automations focusing on the customer behaviour and actions. Optimising the welcome flow with exclusive offer has now become a tactic in driving revenue for Wattbike.
Result
Jess Dalgliesh said “Email marketing has been one of our top performing channels for us since we upgraded to Klaviyo. The expertise and support PAASE has given us in creating new automated flows, optimising our campaigns, and segmenting our data to make sure our email marketing is effective has been excellent.”
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